google 企鹅算法如何应对

本次gooogle推出企鹅算法一来，seo界，特别是英文seo界已经可以说是哀鸿遍野，骂声冲天了。当然了，也有莫名其妙突然排名上升，这些自然感激涕零；也有一些暂时还没有别波及的，也要小心了，虽说小心，还是一筹莫展。

网上搜索了一大圈，英文的中文的，还是没有很好的解决方法。

何苦呢觉得还是该干嘛就干嘛吧，收敛一点，质量高一点就可以了。

何苦呢的一个英文前两天网站也中招了，对于google 企鹅算法，何苦呢也会继续关注一下。

附上来自“google penguin update”官方的12个指导建议，是英文的，自己斟酌者看吧：

There are 8 “specific guidelines”. They are (verbatim):

1. Avoid hidden text or hidden links.

2. Don’t use cloaking or sneaky redirects.

3. Don’t send automated queries to Google.

4. Don’t load pages with irrelevant keywords.

5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

6. Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.

7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.

8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Some of them are more black and white than others. For example, avoiding hidden text or hidden links seems like a pretty obvious thing. Just don’t do it. The duplicate content one is a little different. What does Google consider “substantially duplicate content”? How much is too much?

Beyond the specific guidelines, Google also lists 4 “basic principles”. These are:

1. Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”

2. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

3. Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.

4. Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Of course, none of this is new. It’s just that now Google has a better way to enforce them (or at least, it hopes it does).

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